MURRAY’S LUNCHEONETTE
Newburgh, New York
Branding, Interior Design
2021

MURRAY’S LUNCHEONETTE pays homage to the past while celebrating the responsible restoration of a landmark property and its bright future in the city of Newburgh, New York. Drawn to the integrity and imperfection of the building’s relics, the branding and design of Murray’s Luncheonette approach sensibility in a new way. This case study is a story of the working class, fortitude, and community as a contemporary representation of the lunch counter.